From 1965 to today, the evolution of a vision rooted in the Agro Nocerino-Sarnese area
Sixty years are not just a milestone. They are the story of a vision that has been able to transform itself while remaining true to itself.
Agriconserve Rega was founded in 1965 thanks to the intuition of Luigi Rega, a farmer and entrepreneur who understood the profound value of the bond between man and the land.
In a region such as the Agro Nocerino-Sarnese, where tomatoes are culture even before they are a product, Luigi chose to restore dignity to an ancient craft, starting a project that continues to grow today under the watchful eyes and hands of his family. In six decades, from a farm to a canning industry of excellence, Agriconserve Rega has kept the beating heart of its identity intact: a short, controlled, sustainable supply chain deeply linked to the territory.
Today, with its Rega, Strianese, and Zia Rosa brands, the company reaches more than 40 countries around the world, always keeping faith with one promise: to grow and process the best tomatoes, respecting people, the land, and taste.
Sixty years of quality, family, and future. And the best is yet to come.
